Why is clear communication important in times of crisis and emergency?

When there is a storm, a hurricane, or any natural disaster what is going to be on the television everywhere you go? You got it, the news. When people are in danger or want to know if they’re in danger, the first place you’re going to look is on the news channel. Communication saves lives. The difference between life and death can often depend on communication. Clear communication can calm someone in a panic or feeling uneasy. Stating what is being done about the situation can also put minds at ease. People deserve to know what is going on in the world and how to avoid dangerous situations. Misinforming can also lead to further worry and fear. This is why it is so important to be clear when informing the people, whoever your audience may be.